One day Business Parctice

As a part of the orientation programme in SIMS, the student managers were give a very exciting business activity, they were supposed to go to various shops on one of the busiest markets of the city of pune and asked to work there for a day and get paid. this exercise was a great learning experience as from the moment we left college ,we in teams of 2 were on our own.not permitted to spend a penny. hitch hiking some how we manged to reach the place and then we got ourselves jobs for a day.


i took up a job, as a sales executive in the only "Sangini Daimond jewellery" showroom. in Pune. .i was to promote the brand and help customers. during which i learned a lot of new things about the art of convincing people and communication . i also got to know about the company and the brand. Below are a couple of my observations about BRAND AWARENESS, and how important. it is to create a right picture in the mind of customers. regarding product differentiation.

sangini is the brand which is focused on relationships and the importance of women partner. it is on of the younger brands introduced by DTC.

Yet within a span of 2 years it has done exceedingly well and is poised to achieve greater heights.

BRAND OBJECTIVES.
1. Sangini seeks to establish diamonds in material content by establishing a strong emotional connect among both men and women.
2.the brand intends to target its 1st ti me buyers.
3. To persuade women to buy diamond jewellery .
4. To co-opt the men to support the wife' s desire to buy.

KEY STRENGTHS
1. for the women the emotional benefit of buying acknowledges as special.
2. and for the man the emotional benefit of enhanced self worth.
3. good brand recall in short span.
4. accredited with BPP certification in excellence in areas of quality, environment, safety and social responsibility.
5. endorsed by DTC- an assurance to quality.
6.IGI ( International gemological institute) certification
7. the company sells all its products at mrp. which is same throughout the country all round the year, irrespective of the gold prices.

PRODUCT CONCEPT
A single large raised diamond amongst smaller diamonds, symbolises her specialness in the husband wife relationship.

ATTRACTING CUSTOMERS TO YOUR STORE
1. TV ads with a new message pushing men to gift their wives diamonds.
2. cross promotion with Kaya skin clinic and club mahindra buy giving vouchers of both while buying.
3. heavy discounts during peak seasons like festivals.

All in all i learnt that brand awareness and promotion play a vital role in creating a place for one's product in the market.

About me

A warm welcome to all the people who are here to know about me, i am from Delhi. After finishing my schooling from DPS Noida in 2003 , i graduated in B.com (hons.) from Shaheed Bhagat Singh College, University Of Delhi, in 2006. During college i worked (part time) at Radisson hotel , Noida in the MBD Club Dept. in sales ,while, getting some first hand experience in tel-e- marketing. After graduating i worked as a counsellor in one of the MBA coaching institutes for a few months,and gave entrance exams all round the year, in the January 2007, i worked as an intern at the National Knowledge Commission working on databases of management institutions,libraries and open and distance education. Presently i am pursuing a MBA degree from Symbiosis Institute Of Management Studies , Pune.

I personally believe that one should always be focused & an action driven person and a most importantly a happy person, because all achievers are happy and optimistic. Make your handicaps your biggest strengths.
Happiness is not that everything is perfect , its when you have decided to look beyond the imperfections of life.